Prima Regency is a freehold, mid-high end residential development located in Johor Bahru, Johor. The developers offered three types of layouts at launch. The smallest is the studio units having only 585 sf and 1 bathroom, along with two spaces for the living room and bedroom. Then, there is the typical unit with 3 bedrooms and 2 bathrooms over 1,050 sf. The largest is the penthouse units with 2,236 sf, containing 6+1 bedrooms and 4 Bathrooms.

Prima Regency is surrounded by plenty of greenery, allowing the residents to take in the view through their balconies. There is a very large pool centered between the blocks and has quite the majestic view. Card access is required to access Prima Regency, Which is guarded 24-hours daily by security personnel. There are many facilities within as well, having its own resident's clubhouse. Inside there is a swimming pool, tennis courts, squash courts, lounge, sauna and a jogging track.

Amenities are easily with reach from Prima Regency. There is a Tesco and Giant directly opposite, and The Store located nearby, along with Aeon Tebrau. KSL City Mall, Pandan City Mall and Pelangi Leisure Mall is within comfortable driving distance. Banks are also within walking distance as the locale is very vibrant. The closest hospital is Hospital Sultan Ismail approximately 3.4 kilometers away.

School nearby include SRJK Chien Chi, SK Taman Permas Jaya, SK Taman Johor Jaya, and Sekolah Agama Bandar Permas Jaya. Accessibility to Prima Regency is excellent as it is located just off the Pasir Gudang Highway. Jalan pandan is also easily accessed via the highway, linking to the Tebrau Highway. It is also merely 15 minutes from the Senai - Desaru Highway.